Posts Tagged ‘TV ad’

Vicki, our Product Marketing Manager, took us on a behind-the-scenes tour of our latest series of TV adverts, scheduled to show over this Autumn/Winter. Our boots collection advert debuted today, watch it below & read on for the lowdown behind the scenes...

The date for the shoot kept changing because of the Pope’s visit to the UK, it seemed like he was shadowing our journey up to Scotland which was a bit spooky. On the recce to scope out the location it was pouring with rain, which in shoot terms is as bad as it can get! Soaking wet models and misted-up cameras aren’t the best start to a shoot so we had to try and brainstorm some alternatives and see how we could work round it.

Our first two TV ads we did on George Street in Edinburgh, there were two different locations a really cool bar and hotel for that party atmosphere. All the extras you’ll see in the advert are store staff from around the Edinburgh area, which worked really well, they looked so glam and gorgeous. At 9pm the shoot finished and we rushed off towards Glasgow and got to our hotel at midnight, with a 6am start the next day; who ever said that photoshoots were glamourous?! One of the upsides was that we were staying near Loch Fyne which is absolutely beautiful as you can see from the pictures.

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