Posts Tagged ‘Sweden’

Trend Scout Susie has been scoping out fashion trends in Sweden: Last weekend we went style hunting at the Way Out West festival in Gothenburg, which is one of Sweden’s largest music festivals. Taking place in a beautiful park in the centre of the city (which meant no tents, it was hotel beds and showers for us thankfully!) the 2 day event is a must for fashion and music fans, as it features a stellar line-up and is chock full of stylish Scandinavians. Our kind of place!

We managed to cram in seeing some of our favourite bands including Beach House, The XX, Mumford & Sons, The Drums, LCD Soundsystem (who were awesome!) and Lykke Li (girl crush alert!) around snapping some of the coolest looking beautiful people (everyone in Sweden is beautiful, it’s not a myth) we’ve ever seen.

The Swedish girls were loving the sheer look, layering up transparent shirts, dresses and tops. Also the midi skirt is definitely gaining pace. Animal prints were everywhere, in grey leopard mainly, while we were loving the 70s blue denim pieces, perfect for SS 11! And then, as if all that gorgeousness wasn’t enough to contend with, we spotted Kate Bosworth and Kirsten Dunst – double girl crush!