Posts Tagged ‘lookbook’

You’ve seen the all the pictures from our press day, now take a look behind the scenes at our lookbook shoot! Fashion editors and stylists use the lookbook to refresh their memories about the Autumn collections and to help them decide which clothes they want to use for fashion shoots.

It’s all hands on deck as a team of make up artists, hair stylists, and interns help to prep the clothes and models before the shoot. Over a few long days the photographer shoots the collection, it can be as many as twenty different looks in one day! The shots are approved by the press team and creative director on computer screens as they’re taken and before you know it, it’s printed off and ready to hand to press.

Take a look at the pictures from the Press Day.