Trend Scout Susie has been scoping out fashion trends in Sweden: Last weekend we went style hunting at the Way Out West festival in Gothenburg, which is one of Sweden’s largest music festivals. Taking place in a beautiful park in the centre of the city (which meant no tents, it was hotel beds and showers for us thankfully!) the 2 day event is a must for fashion and music fans, as it features a stellar line-up and is chock full of stylish Scandinavians. Our kind of place!
We managed to cram in seeing some of our favourite bands including Beach House, The XX, Mumford & Sons, The Drums, LCD Soundsystem (who were awesome!) and Lykke Li (girl crush alert!) around snapping some of the coolest looking beautiful people (everyone in Sweden is beautiful, it’s not a myth) we’ve ever seen.
The Swedish girls were loving the sheer look, layering up transparent shirts, dresses and tops. Also the midi skirt is definitely gaining pace. Animal prints were everywhere, in grey leopard mainly, while we were loving the 70s blue denim pieces, perfect for SS 11! And then, as if all that gorgeousness wasn’t enough to contend with, we spotted Kate Bosworth and Kirsten Dunst – double girl crush!
We’ve just about recovered from the weekend’s excesses at Glastonbury, safe to say the gorgeous weather helped things go well! It was a sun-drenched musical extravaganza with Kylie joining the Scissor Sisters in a set of extreme fabulosity, and who can forget Shakira?! Snoop Dogg, Muse, Faithless, MGMT, Laura Marling and Cribs made up some of the rest of the eclectic set list.
After the music (or maybe even before?!) fashion the next big draw of the festival and we had our eyes peeled to check out the most stylish celebs. Kate Moss was there sporting ripped fishnets, one of the surprise trends of the weekend, but it was Emma Watson who really played the wildcard with her cinched in corset top, so retro and an unsual choice for the Harry Potter star. Alexa Chung was another festy fave, her simple shirt and cutoffs combo definitely winning points. Sienna Miller has been off our radar of late but the loved up actress was in full force at Glasto and sporting her trademark boho style.

Festival season kicks off today with Coachella, the US festival that’s fast becoming a favourite with celebs and rock groupies. The three-day bash boasts Brit Talent Florence and The Machine, as well as Victoria Hesketh, better known as Little Boots. Gorillaz are also set to perform, as well as the likes of Jay-Z, Passion Pit and The Temper Trap. Our Trend scout Susie is at the festival, armed with her camera and scoping out all the hot festival fashion sported by the cool people of California, check out her awesome pics below!

We’ve picked out a Coachella-worthy outfit for all those who weren’t lucky enough to make it to the sun-drenched state, denim hotpants are a must and the pretty floral dress channels the hippy vibe to perfection! What are you going to be wearing at this summer’s festivals?

Denim hotpants: £15. Button front floral dress: £22. Straw trilby: £5. Red sunglasses: £10. Metallic jacket: £10. Floral umbrella: £8.





