12 10, 2010
Vicki, our Product Marketing Manager, took us on a behind-the-scenes tour of our latest series of TV adverts, scheduled to show over this Autumn/Winter. Our boots collection advert debuted today, watch it below & read on for the lowdown behind the scenes...
The date for the shoot kept changing because of the Pope’s visit to the UK, it seemed like he was shadowing our journey up to Scotland which was a bit spooky. On the recce to scope out the location it was pouring with rain, which in shoot terms is as bad as it can get! Soaking wet models and misted-up cameras aren’t the best start to a shoot so we had to try and brainstorm some alternatives and see how we could work round it.
Our first two TV ads we did on George Street in Edinburgh, there were two different locations a really cool bar and hotel for that party atmosphere. All the extras you’ll see in the advert are store staff from around the Edinburgh area, which worked really well, they looked so glam and gorgeous. At 9pm the shoot finished and we rushed off towards Glasgow and got to our hotel at midnight, with a 6am start the next day; who ever said that photoshoots were glamourous?! One of the upsides was that we were staying near Loch Fyne which is absolutely beautiful as you can see from the pictures.
17 05, 2010
You’ve seen the all the pictures from our press day, now take a look behind the scenes at our lookbook shoot! Fashion editors and stylists use the lookbook to refresh their memories about the Autumn collections and to help them decide which clothes they want to use for fashion shoots.
It’s all hands on deck as a team of make up artists, hair stylists, and interns help to prep the clothes and models before the shoot. Over a few long days the photographer shoots the collection, it can be as many as twenty different looks in one day! The shots are approved by the press team and creative director on computer screens as they’re taken and before you know it, it’s printed off and ready to hand to press.
Take a look at the pictures from the Press Day.
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