17 05, 2010
You’ve seen the all the pictures from our press day, now take a look behind the scenes at our lookbook shoot! Fashion editors and stylists use the lookbook to refresh their memories about the Autumn collections and to help them decide which clothes they want to use for fashion shoots.
It’s all hands on deck as a team of make up artists, hair stylists, and interns help to prep the clothes and models before the shoot. Over a few long days the photographer shoots the collection, it can be as many as twenty different looks in one day! The shots are approved by the press team and creative director on computer screens as they’re taken and before you know it, it’s printed off and ready to hand to press.
Take a look at the pictures from the Press Day.
04 05, 2010
Well it was a busy week for us at New Look HQ as we opened our doors to press and bloggers for our Autumn Winter Press Day. It might seem a bit odd to be looking at winter clothes in May, but the stylists and fashion editors are already planning their photoshoots and magazine editorials.
Some of our favourite bloggers turned up as well as some new faces, see after the jump for a list of all our coverage so far, and if you attended don’t forget to leave a comment and let us know! Kate Wilson, better known as Little Doodles came along and charmed the pants off us, and was the first person to be interviewed in our videobooth (more on this soon!) She also kindly sent us some of her illustrations from the press day, we feel so honoured! For more of her fab illustrations check out her website.
28 04, 2010
We’re blogging and tweeting from a secret underground bunker at New Look HQ (ok, it’s one of our meeting rooms!) covering the New Look Press Day as all the VIP journalist and bloggers arrive.
Take a look at our gorgeous PR ladies! From left, Sophie, Sarah and Lucy all in New Look clothing, don’t they look fab? We’ll be posting all the exciting pics on Future Fab Fashion for you to feast your eyes on but in the meantime check out our Twitter updates and sneak peeks from Twitpic, you can also search Twitter for all the exciting updates with our #newlookpressday hashtag.
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